Dr Teal’s

Role: Content Creator and Art Direction

Brought on to do content creation for the brand new Dr Teal’s TikTok account, I played a key role in organically growing their social accounts to over 80K followers on TikTok and almost 100K on Instagram. As Creator, I brainstorm trending and timely opportunities, storyboard, then film and edit video concepts to create platform-native content in respect to the brand’s legacy. I pride myself in driving client reviews, sourcing trends and video concepts, and being able to take content from conception to the finished project. Organic content has achieved highest ad recall (+32.9%) and lift awareness (+10.5%) seen from a socially integrated campaign and I am proud to have initiated and hosted our first ever TikTok LIVE with ASMR influencer SaraiASMR. Follow for more content on our Instagram and TikTok.

Other work includes special requests from other PDC brands including Bodycology and Cantu.